Conversion rate is a great metric for evaluating the performance of almost any aspect of your online marketing. Driving clicks is great, but if those clicks don’t end up doing something that is beneficial for your business, something needs to change. CONVERSION RATE VS CLICK CONVERSION RATE Now, you might be thinking, “But what if the same person converts multiple times? How does that affect my conversion rate? Should I count that as one conversion or multiple conversions?” Those are all great questions. To deal with the whole “total conversions vs converting visitors” problem, marketers use different terms to describe each situation.
As we discussed above, conversion rate is the whatsapp database number of conversions divided by the number of visitors. To see what percentage of visitors converted (regardless of how many times they converted), you divide converting visitors by total visitors and multiply by 100%. We typically call this your “click conversion rate”. Click conversion rate = (converting visitors / total visitors) * 100% For many businesses, their conversion rate is virtually identical to their click conversion rate, so we’ll focus on conversion rate in this article.
However, click conversion rate can be handy in situations where you get a lot of repeat conversions and want to see what percentage of your actual visitors are converting. GETTING MEANINGFUL DATA One thing to keep in mind as you calculate your conversion rate is the quality of your data. For example, I have seen campaigns and pages with a 100% conversion rate which seems great until you realize that they only had one visitor. If your traffic sample isn’t very big, it’s hard to trust your results. If 5% of 20 people convert on your site and one of them converted by accident (it happens), is your page working very well?