To tell us how they've been able to increase enrollment with automated email workflows. What does automation really mean ? The term automation is limiting, as it only highlights the technical and functional aspects. More than anything, automation means setting in motion a continuous, timely and personalized communication cycle . One of our clients uses workflows in a particularly interesting way, also considering the sector they are in: talent garden 's tag innovation school, a physical platform that offers students and digital professionals , technology and creativity training adapted to the needs of the worlds of work and business .
Tag innovation school has implemented a particularly successful email automation strategy thanks to mailup . That's why we asked veronica bellino, the company mailing list school's marketing specialist, to tell us their story. The result was a case study that covers the objectives and results of the strategy. We would like to share it with you today. Download the case study how do I convert a user to a student? Since its creation in 2015, tag innovation school has chosen the email channel to manage its entire communication cycle with its customers. Talent garden therefore needed an integrated email marketing platform in which to collect data and information on all users - from the different forms of the website, each linked to a different training proposal and a different degree of interest expressed by the user - to take advantage in order to develop more or less complex automatisms.
" thanks to mailup's automatic workflows, we can get in touch with our potential customers at each phase of the funnel: this also gives us the possibility of optimizing the conversions of contacts already acquired and avoiding new investments in lead generation. ". Véronique bellino , marketing specialist, tag innovation schoolautomation to increase interest the case study continues by going deeper into the strategy of tag innovation school, analyzing its plan for sending emails and the predefined triggers . Let's take a look:welcome email | brochure request it all starts with a clear expression of interest from a user: