Robust toolsets and pricing for large companies are a bit more expensive. Still, there is a free masterplan that you can test to get a feel for what their research tools are. SurveyMonkey 3) Google Analytics Believe it or not, you can do your own research without adopting a third-party solution. Google Analytics is free to use and easy to set up. This is a very powerful tool that you can use to collect information about the types of users who are visiting your site. Understanding who they are will help you create relevant content. Details: How to set goals and goal-achieving processes in Google Analytics The following is a summary of the most important information that can be collected from the generated report. image1 5
Demographics In this whatsapp database report, you can segment your audience as follows: age sex This report breaks down the age and gender of the users who visit your site. For example, suppose your data shows that the majority of visitors are women between the ages of 18 and 25. Knowing this, you can shape your content and make it even more relevant to this audience. It also indicates that this demographic should be targeted via other channels. image18 1 interest In this report, you can segment your audience as follows: Affinity category In-market segment Filter your reports by affinity category to see which categories your visitors are interested in (sports fans, culinary enthusiasts, etc.).
You will also learn about product purchasing interests that can give you ideas about your visitor's purchasing behavior. Screenshot 201802 21 at 16.10.58 Please note that Google Analytics collects data about browsing activity where cookies and device ad IDs are present. This means that we will only collect interest data from users who have this enabled. Check out this 5-minute podcast to see: 7 metrics you need to monitor with Google Analytics motion In this report, you can segment your audience as follows: New vs.