The other with 59% responded email list with an unsure or a no. While this may be while only 28% are mature or sophisticated, the need for measurement has never been email list more apparent. According to the study the following are true.
29% of a B2B marketing email list budget is spent on content marketing 39% of organizations will increase their content marketing spend 45% will spend the same amount next email list year as they did this year That is quite an investment to make without an understanding of the results. While producing relevant and engaging content is crucial, it is just as, if not more email list important to know the impact these investments are making on an organization. email list The Metrics Do Not Align to Goals- Respondents to the study listed lead generation as the number one goal for their marketing efforts.
Yet when asked "Which email list metrics does your organization use to determine how well its content marketing is producing results?" only 57% stated they were measuring sales lead quality. If the goal of content is to generate demand, simply measuring web traffic email list (78% do as the leading metric) will not give any indication on success or failure. If B2B marketers are going to improve on measuring value, they must measure that which aligns to their goals.