The frequency illusion applies to any type of content that can elicit familiarity from its audience, so marketers should focus on identifying content that can be repurposed to reinforce themes, ideas, and concepts. important to their audience. One way to do this is to manage content assets to identify opportunities for content reuse. Consider not just brand buy email list slogans, but also the keywords you want to highlight, as well as stats, facts, and other important information relevant to your audience. A video interview can generate blog posts as well as social media clippings and graphic illustrations.
And identifying strong points to highlight in all of this content will result in content that takes full advantage of the illusion of frequency. . Essentially, the goal of branded storytellers is to tell the same story in different ways. Translating content across multiple buy email list channels is an effective way to do this. Combined with your brand logo and other elements, the consistency of your storytelling will build familiarity with your audience. Bad attempts to take advantage of the illusion of frequency have a negative effect on consumers: they hit the same drum through the same channel and often get the reputation of being spammers.
Brand storytelling shouldn't take this one-size-fits-all approach. Rather than "the same message repeated many times", think of effective frequency illusion strategies as "the same message, conveyed through a wide range of content and channels". Sometimes buy email list the frequency illusion, as it applies to marketing, can be seen as a call to homogenize your approach and be relentless in your efforts to connect with consumers. But it really has a lot more to do with consistency: if your story is the same across all channels, your audience will notice. They may only notice it on a subconscious level, but for marketing purposes, that's enough. For more stories like this, subscribe to the Content Standard newsletter . Subscribe to the Content Standard Featured Image Attribution: David Berkowitz