How an association gets its members on the road to local success Pro Acoustics GmbH Co. KG is a quality association of self employed hearing care professionals in Germany with high standards Anyone who visits one of the master workshops can expect high quality hearing technology and tailor made service offers after allit's all about optimal hearing prevention and hearing care. Part of the basic idea of Pro Acoustics is that master craftsmen can concentrate on their core business while the association supports them with the tasks around it including purchasingquality assurancebut also marketing and sales.
Especially in the case of the latterthere was attractive but untapped whatsapp mobile number list potential. Progress needs digitization The world has changed since Pro Acoustic was founded in Not only have the technologies in hearing aids become more powerfulthe ways in which consumers interact with companies today have also become digital The way to a shop today leads through several online paths. Before making a purchasepercent of people look online for informationfor example to find a stationary hearing care professional in their area. If they then check the online reviews of previous customerspercent trust these opinions as much as a personal recommendation.
This hybrid age places completely new demands on customer experience CX which companies must also deliver on a local level. As an association for hundreds of Acoustic was faced with a complex question How does the association help its members to be successful in the age of communication competition The awareness and progress towards local customer experience varies among the members of Pro Acoustics. Some hardly meet the basic requirements to attract attention and convince customers in a search such as “hearing care professional nearby.. The reasons include entries on online platforms such as Google some of which are incomplete or incorrectsome duplicated or even orphaned.