Direct marketing delivers your marketing message directly to a group consumers or businesses on a personalized level (such as a telephone mailing list call or via a personal email message). It's a form of marketing that provides the recipient with a direct call to action. The following are the three main types of direct marketing. Mailing Lists.
Direct mail is one of the most common forms of direct marketing and an essential part of an integrated marketing campaign. Companies promote their products and services with a provocative mailer. Direct mail campaigns provide your mailing list prospects with a tangible piece of mail to read at their leisure. Direct mail campaigns are extremely effective and when they are personalized and customized to a specific target audience can have great response rates.
Telemarketing Lists Telemarketing is the process of calling prospects on the phone to promote your products or services. This can be done using your own sales staff or by subcontracting out to a call center. Telemarketing is vital in mailing list creating brand recognition, building customer relationships, nurturing leads and of course, closing sales.