It would be inconvenient for them to go to your website to ask a question, so they’re likely going to expect some form of social customer service. Source: Starbucks/Twitter To create a seamless customer service experience, brands must embrace social media messaging to answer questions and solve problems for customers. Depending on the company’s scale, you can choose to manually answer these questions or have a chatbot do it for you. This way, the social commerce journey is uninterrupted by outside links and extra friction. 5. Team up with influencers Influencers already have an audience of loyal followers that trust their opinions. To expand your reach and improve the effectiveness of your social commerce approach, team up with influencers popular across your target demographics.
Source: YouTube Find relevant social accounts to team up with and tap into your joint niche. Identify which influencers are the most relevant to your audience and reach out to see if they’d be interested in doing a review of your product in exchange for a free sample. Source: YouTube You can also ask your customers to become brand influencers. For example, ask them to share content with your products under a specific hashtag, create a rewards program, or ask customers for video testimonials with the chance to become featured in one of your posts. 6. Lean into buy email list personalization According to an Accenture survey, 91% of customers say they’re more likely to shop with brands that provide personalized experiences.
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Lean into personalization to attract key audiences’ attention. For example, offer product suggestions to customers based on what they’ve bought from your website in the past. Recommendations are a great way to grab your audience’s attention through relevant social media content. You can use a page-level targeting tool to set up personalized product recommendations at checkout. It automatically triggers specific suggestions based on what customers have bought in the past.