Door-to-Door Leaflet Marketing This activity is very similar to direct mail, however, the main difference is that consumers are targeted by geographic area and contractors are used to hand deliver leaflets into mail boxes rather than targeting specific people and addresses on a mailing list/database. In some cases, door-to-door leaflet marketing may actually be cheaper than direct mail as it doesn't require purchasing stamps, establishing a database, printing of mailing labels for envelopes, etc.
It is commonly known as junk email list. I know that there are catalogues that I look out for each week, and I am sure that many companies who use this method of marketing agree. Telemarketing Telemarketing requires a business to employ or contract staff to cold call a list of phone numbers and attempt to make over-the-phone deals, sales, or appointments via the phone.
This activity can work in both B2C and B2B environments. Home improvement companies in industries such as carpet cleaning or pest control often use this method to reach their potential customers. I should note though that in Australia the government has now created a do not call list for private individuals who don't wish to be contacted in this way. Therefore, from a B2C perspective, the total pool of people who can be contacted is less. However, I don't believe the do not call register is a bad thing.